Hurry! Launch week ends in:
BOOKED TO BANKED™
From Appointment to Income:
The Proven System Wedding Pros Use to Close Perfect-Fit Clients and Skyrocket Their Revenue
I thought more leads was all my business needed...
but I couldn’t have been more wrong.
It all started with a full appointment calendar, big dreams, and one big mistake…
I was convinced that getting more leads was the key to growing my business. So, I took a leap and invested nearly $2,000 in a wedding show booth. I spent weeks preparing, perfecting every detail of my display, and when the big day came, I walked away with 12 appointments booked.
I thought this was my big break, I was ecstatic!
I even quit my 9-to-5 the following week because I was so confident this was my breakthrough moment.
But as the appointments rolled in, something I didn’t see coming happened. The excitement I felt at the wedding show quickly turned to anxiety… and then defeat.
Couples canceled at the last minute.
Some no-showed entirely.
Others sat across the table with that dreaded blank stare - disengaged and unenthused - only to ghost me after the follow up.
And the few who did respond? They all said the same thing, “We decided to go in a different direction.”
My confidence was crumbling, and I started to wonder if I had made a huge mistake.
Feeling like my back was against the wall, I made a tearful call to my mom.
She had spent her career as a top-notch salesperson, selling country radio commercial spots in the 90s.
If anyone could help me figure out what I was doing wrong, it was her.
So, we became a mother-daughter duo. She joined me for my next few appointments, and I stepped back to watch her work her magic.
From the moment she started, it was like night and day. She was charming, confident, and crystal clear about how working with us was the best decision the couple could make.
Before I knew it, couples were reaching for their credit cards, asking, “Where do we sign?”
I was floored. Here I was, struggling just to get people to show up for appointments, and by the time she was done they had their credit cards out wondering where to sign.
It was a wake-up call:
I didn’t have a leads problem, I had a sales problem.
That’s when I realized: leads aren’t the finish line, they’re the starting point.
Determined to crack the code on my own,
I started approaching each consultation with a new goal: not just to close the sale, but to analyze what worked and why.
I realized mom wasn’t “selling” in the way I thought sales worked.
She wasn’t pushing or convincing, she was guiding and reframing. She was hitting on something deeper, something almost subconscious, that made people feel excited and confident about saying yes while easing all of their objections or hesitations.
I started refining my process, focusing on these triggers, and testing what worked. In just a few months, my close rate skyrocketed from 40% to 96%.
Honestly, I’m thankful for those awkward years of struggling through consultations because, without them, I wouldn’t have discovered what I now call The 9 Triggers of Closing.
So, what are these “9 triggers”? They’re the secret sauce that finally made everything click for me. They’re the psychological factors that make people say, “Yes, this is exactly what I need,” without hesitation.
Here’s a quick breakdown of The 9 Triggers of Closing
PSYCHOLOGICAL TRIGGER #1
Urgency
Clearly communicating what sets you apart from every other vendor in the market.
PSYCHOLOGICAL TRIGGER #2
Scarcity
Highlighting limited availability, such as open dates, to emphasize the value of acting quickly.
PSYCHOLOGICAL TRIGGER #3
Connection
Building genuine relationships that make couples feel understood and valued.
Creating a sense that now is the perfect time to book, so couples don’t feel like they can wait.
Highlighting limited availability, such as open dates, to emphasize the value of acting quickly.
Building genuine relationships that make couples feel understood and valued.
PSYCHOLOGICAL TRIGGER #4
Uniqueness
Clearly communicating what sets you apart from every other vendor in the market.
PSYCHOLOGICAL TRIGGER #5
Your Work
Positioning your work in the marketplace to showcase the unique results you deliver.
PSYCHOLOGICAL TRIGGER #6
Your Price
Framing your pricing in a way that aligns with the value you provide, making it a no-brainer for clients.
Clearly communicating what sets you apart from every other vendor in the market.
Positioning your work in the marketplace to showcase the unique results you deliver.
Framing your pricing in a way that aligns with the value you provide, making it a no-brainer for clients.
PSYCHOLOGICAL TRIGGER #7
Trust
Establishing confidence that you’ll deliver on your promises and exceed expectations.
PSYCHOLOGICAL TRIGGER #8
Reciprocity
Offering meaningful value upfront, so couples feel inspired to take the next step with you.
PSYCHOLOGICAL TRIGGER #9
social Proof
Demonstrating how others have trusted and loved working with you, creating momentum for new clients to follow suit.
Establishing confidence that you’ll deliver on your promises and exceed expectations.
Offering meaningful value upfront, so couples feel inspired to take the next step with you.
Demonstrating how others have trusted and loved working with you, creating momentum for new clients to follow suit.
When I started layering these into my consultations and follow-ups, it was like flipping a switch.
Appointments that used to feel awkward and draining turned into effortless conversations where couples were practically asking, “How do I book you?”
It's been 10 years since I first uncovered The 9 Triggers of Closing, and those early, awkward consultations feel like a lifetime ago.
Over the years, I’ve refined this approach into a proven science, a system that transformed not just my sales process but my entire life.
These triggers became the foundation of a business I never dreamed possible. I’ve built a multi-six-figure wedding business, created more freedom than I ever thought I could have, and gained a predictable, stress-free way to generate income.
I don’t answer to a boss anymore (unless you count my 4 year old). I deleted my LinkedIn account years ago because I’ll never go back to corporate America again. Instead, I’m working with clients who light me up, setting boundaries that honor my time, and running a business that serves my life, not the other way around.
Perfecting my sales skills was the single most life-changing decision I made for my business. It gave me the freedom to take control of my future, to stop hoping for success and start creating it. And now, I want that for you too.
I want to hand you the same tools, strategies, and confidence that turned my struggle into success, so you can experience the same transformation in your business and your life.
What if you could close just 10% more of your leads?
Let’s say your service costs $5,000
At a 50% close rate, 50 leads = $125,000
At a 60% close rate, 50 leads = $150,000.
That’s an extra $25,000 in revenue without chasing a single additional lead.
Now, imagine what that kind of growth could mean for your business.
More income. More freedom. More control over your future.
summarize what sort of
TRANSFORMATION
happened because of your offer
List out examples that helps your prospect see themselves after they’ve used your product. Help them to see the Cause and Effect your offer can have on their lives.
summarize what sort of
TRANSFORMATION
happened because of your offer
List out examples that helps your prospect see themselves after they’ve used your product. Help them to see the Cause and Effect your offer can have on their lives.
summarize what sort of
TRANSFORMATION
happened because of your offer
List out examples that helps your prospect see themselves after they’ve used your product. Help them to see the Cause and Effect your offer can have on their lives.
summarize what sort of
TRANSFORMATION
happened because of your offer
List out examples that helps your prospect see themselves after they’ve used your product. Help them to see the Cause and Effect your offer can have on their lives.
Say hello to your partner in profit…
The transformational program for wedding pros who want to close with confidence, turn consultations into consistent cash flow, and grow their business beyond their wildest dreams.
Say hello to your partner in profit…
The transformational program for wedding pros who want to close with confidence, turn consultations into consistent cash flow, and grow their business beyond their wildest dreams.
- Perfect for Wedding Pros in any niche -
*This is for ANYONE who markets to couples getting married*
Let’s map out the magic.
MODULE 1
+ Master the 9 psychological triggers of closing so that your clients say yes to your services!
+ Nail down how many weddings you need to book each month to achieve your yearly profit goal.
+ Learn the sales cycle, so you know how to guide your clients through each step with confidence.
What drives couples to take action and say "yes"?
It’s not just about having a great product or service - it’s about understanding the psychology behind their decisions.
In Module 1, map out a clear roadmap that connects your profit goals to actionable sales strategy, so you’ll know exactly how to guide couples toward a confident “yes” at every step of the process.
The appointment is on the calendar—now how do you make sure they show up?
Module 2 is all about reducing cancellations and no-shows while building anticipation and trust before the meeting.
You’ll learn how to create a seamless pre-appointment experience that keeps couples excited, engaged, and ready to say “yes” when the time comes.
MODULE 2
+ Strategies to reduce cancellations and no-shows by addressing common obstacles and ensuring couples feel committed to the appointment.
+ A step-by-step pre-appointment process to build excitement and trust, so couples arrive feeling confident and engaged.
+ Tools to create anticipation, including personalized communication templates and touchpoints that keep you top-of-mind leading up to the meeting.
The appointment is on the calendar—now how do you make sure they show up?
Module 2 is all about reducing cancellations and no-shows while building anticipation and trust before the meeting.
You’ll learn how to create a seamless pre-appointment experience that keeps couples excited, engaged, and ready to say “yes” when the time comes.
MODULE 3
+ A step-by-step plan for your appointment, exactly what to say from the first hello to the final handshake.
+ Strategies to anticipate and address hesitations or objections, so you can handle them with ease and confidence.
+ A proposal template you can complete in just 10 minutes, giving couples everything they need to say yes on the spot.
+ Tailored strategies for Zoom consultations that impress couples just like in-person meetings.
Ever feel like you’re stumbling through an appointment?
You’re unsure what to say, struggle to cover everything without overwhelming the couple, and then the dreaded moment of asking for the sale feels awkward and salesy.
In Module 3, you’ll gain a clear plan for running seamless appointments that leave couples impressed, engaged, and ready to book - whether you’re meeting in person or on Zoom.
You’ve gotten through the appointment, but now it’s radio silence - no clear answer, no movement forward. Maybe you sent the proposal but hear crickets with every follow up you send after. Not on our watch!
In Module 4, you’ll learn a powerful follow-up strategy packed with “closing triggers” that inspire couples to take action and sign on the dotted line.
Say goodbye to lingering proposals and hello to more bookings.
MODULE 4
+ A follow-up email sequence, including my secret weapon email that closes the sale every time.
+ A plan to stay top of mind so you’re ready when the couple is ready to book.
+ Strategies to maintain momentum and keep couples excited, even as time passes, so they don’t lose the spark.
You’ve gotten through the appointment, but now it’s radio silence - no clear answer, no movement forward. Maybe you sent the proposal but hear crickets with every follow up you send after. Not on our watch!
In Module 4, you’ll learn a powerful follow-up strategy packed with “closing triggers” that inspire couples to take action and sign on the dotted line.
Say goodbye to lingering proposals and hello to more bookings.
MODULE 5
+ A breakdown of your lead sources and how well they’re converting.
+ Insight into bottlenecks in your process, from hesitations to common questions, and how to overcome them.
+ A clear understanding of what motivates couples to sign on the spot, so you can recreate those moments consistently.
The secret to long-term success is continuous improvement.
In Module 5, we’ll dive into analyzing your sales strategy, identifying what’s working, and refining what’s not.
You’ll learn how to evaluate your process to increase your close rate, eliminate bottlenecks, and ensure your approach evolves as your business grows.
Lauren andrews
Sell Without Sleaze
Master the art of selling authentically, so you’ll never feel pushy or salesy again.
NO SHOWS NO MORE
Reduce cancellations and no-shows by addressing common obstacles and ensuring couples feel committed to the appointment.
Consultation Framework
Discover a proven framework to structure your consultations, complete with exactly what to say so that you can guide clients toward a yes.
Seamless Sales Confidence
Confidently navigate sales conversations so it feels natural and seamless even if you feel awkward asking for the sale.
Overcome Objections Easily
Learn how to handle objections with ease and turn potential hesitations into opportunities.
No-Brainer Pricing positioning
Position your pricing as a no-brainer, so your clients instantly see the value and understand why you’re worth every penny you charge.
Unique Value Positioning
Stand out from competitors by crafting a sales approach that highlights your unique value even if you’re higher priced.
Follow-Up That Converts
Streamline your follow-up process with tools and strategies to turn leads into bookings effortlessly.
Book Faster, Easier
Create genuine urgency and scarcity, encouraging couples to book quickly and confidently.
bonus #1
Take your marketing to the next level with this ready-to-use social media template pack, designed to help you incorporate the 9 psychological triggers of closing we cover in Module 1. These templates will guide you in creating posts that inspire action, build trust, and drive bookings—so your marketing works as hard as you do.
BONUS #2
Stop stressing over what to write—this bonus has you covered. From inquiry responses to pre-appointment reminders, follow-ups, proposal emails, and even date-based marketing campaigns, these templates are designed to save you time and maximize impact. Simply customize them to fit your brand, and watch your emails turn into booking machines.
BONUS #3
Get access to a private community where you can ask questions, share wins, and get feedback from fellow wedding pros - and me! This group is your go-to space for support, advice, and inspiration as you implement what you’ve learned in Booked to Banked™.
BONUS #4
Think sales success is just about being good on the phone? Think again. This powerful spreadsheet helps you track your metrics at every stage of the sales cycle, visually identify bottlenecks with intuitive color coding (red = weak, yellow = needs attention, green = strong), and get actionable guidance to improve problem areas. It’s like having a personal coach for your sales process all in one tool.
BONUS #5
Think your problem is leads? Think again. High no-show rates, disengaged consultations, and post-appointment ghosting often point to a lack of trust and connection. This bonus gives you 5 quick-win strategies, with Canva templates, to build trust and excitement before the consultation—turning leads into engaged, ready-to-book clients.
BONUS #6
If referrals fuel your business, this bonus is your ultimate tool to take that strategy further. Packed with ready-to-use templates, creative ideas, and proven strategies, you’ll learn how to thank referrers—clients, vendors, or partners—in a way that’s personal and meaningful. Strengthen relationships, encourage more consistent referrals, and scale your success with ease.
BONUS #7
Think you’re “just not good at sales”? This bonus is here to change that. The Closing Scripts Vault gives you ready-made scripts for handling even the toughest objections, so you can feel confident and prepared in any situation. From hesitant clients to budget concerns, decision fatigue, trust issues, or the classic “I need more time,” these scripts are your cheat sheet for closing with ease.
BONUS #8
Think your work speaks for itself? It’s time to take it one step further. This bonus equips you with scripts and templates to confidently turn compliments into clients. With a framework for transitioning praise into action, real-time conversation guides, DM and email templates, and role-playing scenarios, you’ll eliminate awkwardness, build confidence, and seamlessly move leads from admiration to booking.
BONUS #9
Think price is the only reason you lose sales? Often, the "price gap" comes from a disconnect between the perceived value of your service and the price you charge. This framework helps you bridge that gap by communicating your value effectively, enhancing that value with creative solutions, and offering flexible options—all without lowering your rates. Say goodbye to price objections and hello to confident bookings.
Most days, you’ll find me rocking a top-knot, chasing after my son Jamison, and squeezing in coaching calls between sips of coffee. I traded business blazers for comfy chic when I left my 9-to-5, and I’ve never looked back.
But it wasn’t always this way. When I first started, I thought generating more leads was the key to building a six-figure business - I had it all figured out. It didn’t take long to realize that leads were only half the battle. The real game-changer? Learning how to confidently close those leads.
Through my programs, The Wedding Show Blueprint™ and Booked to Banked™, I’ve helped thousands of wedding pros attract leads, close sales, and scale their businesses to levels they never imagined, all while creating more freedom to enjoy the things that matter most.
And now, it’s your turn. Together, let’s build the business and the life you’ve always dreamed of.
AS SEEN ON...
I’m so confident in Booked to Banked™ that I’m offering a 14-day, 100% money-back guarantee.
I want you to feel completely secure in your decision to enroll today. If you dig into the course, put in the effort, and find that it’s just not working for you, no hard feelings - we’ll chalk it up to "well, we gave it a shot!"
Here’s how it works: If within 14 days of enrolling you’re not feeling more confident in your ability to close sales or you don’t believe Booked to Banked™ is helping you move closer to your booking and income goals, simply show us you gave it an honest effort. Email us at Lindsay@LindsayJWillams.comand we’ll issue you a full refund.
This guarantee is here to make your decision risk-free, you’ve got nothing to lose, and everything to gain.
What You'll Get Inside Booked to Banked™:
CORE MODULES:
The Powerhouse Base (value $600)
No Show, No More (value $600)
Commanding the Conversation (value $600)
Follow Through to Close (value $600)
Refine & Optimize : Perfecting Your Process (value $600)
BONUSES:
BONUS: Social Media Sales Triggers Swipe File (value $500)
BONUS: The Complete Sales Email Swipe File (value $500)
BONUS: Exclusive Student-Only Facebook Group (value $1200)
LIMITED TIME BONUSES:
FAST ACTION: Sales Cycle Diagnostic Spreadsheet (value $500)
FAST ACTION: The Referral Thank-You Toolkit (value $400)
FAST ACTION: Closing Scripts Vault (value $600)
FAST ACTION: The Quick Win Strategy: 5 Ways to Build Reciprocity Before the Consultation (value $500)
FAST ACTION: From Praise to Payment: The Art of Transitioning Compliments Into Bookings (value $400)
FAST ACTION: Closing the Price Gap: Aligning What Clients Think You're Worth with What They're Willing to Pay (value $500)
total value = $8,100
regular price = $1997
LAUNCH WEEK price:
$997
(payment plans Starting at $84/month)
than the cost of just one missed booking.
I felt so confident going into the consultation, and it was my first time not stumbling through any part of it.”
JASMINE WALBOM
What You'll Get Inside Booked to Banked™:
CORE MODULES:
The Powerhouse Base (value $600)
No Show, No More (value $600)
Commanding the Conversation (value $600)
Follow Through to Close (value $600)
Refine & Optimize : Perfecting Your Process (value $600)
BONUSES:
BONUS: Social Media Sales Triggers Swipe File (value $500)
BONUS: The Complete Sales Email Swipe File (value $500)
BONUS: Exclusive Student-Only Facebook Group (value $1200)
LIMITED TIME BONUSES:
FAST ACTION: Sales Cycle Diagnostic Spreadsheet (value $500)
FAST ACTION: The Referral Thank-You Toolkit (value $400)
FAST ACTION: Closing Scripts Vault (value $600)
FAST ACTION: The Quick Win Strategy: 5 Ways to Build Reciprocity Before the Consultation (value $500)
FAST ACTION: From Praise to Payment: The Art of Transitioning Compliments Into Bookings (value $400)
FAST ACTION: Closing the Price Gap: Aligning What Clients Think You're Worth with What They're Willing to Pay (value $500)
total value = $8,100
regular price = $1997
lAUNCH WEEK price:
$997
(payment plans starting at $84/month)
FAQs: Everything You’re Wondering
QUESTION 1:
"Will this course make me feel pushy or salesy when I’m trying to close a deal?"
Not at all! Booked to Banked™ is designed to help you sell authentically, so you’ll feel confident, not pushy. For example, instead of using high-pressure tactics, you’ll learn how to position your services as the perfect solution to your client’s needs by anticipating their worry or hesitations ahead of time. Imagine a couple telling you, “We love your work, but we need time to think.” With the strategies in this course, you’ll know exactly how to respond in a way that feels natural and encourages them to move forward without feeling pressured.
question 2:
"How can this course help me handle objections and turn them into opportunities?"
Objections are a natural part of sales and often signal that the client needs more clarity or reassurance. In Booked to Banked™, you’ll learn how to reframe objections in a way that eases their worries and keeps the conversation moving forward. By addressing their concerns thoughtfully, you’ll build trust and guide clients toward a confident decision—turning objections into opportunities to connect and close the sale.
QUESTION 3:
I get so nervous asking for the sale. Will this course teach me how to do it confidently?
Absolutely. In Booked to Banked™, you’ll learn how to guide the conversation so naturally that asking for the sale won’t even feel like selling. Instead of feeling awkward or nervous, you’ll approach the close with ease, knowing you’ve already built trust and shown your value throughout the conversation. By the time you ask for the sale, it will feel like the obvious next step—for both you and your clients. With the tools and strategies in this course, you’ll forget you’re “selling” and simply focus on helping couples move forward confidently.
QUESTION 4:
What if I don’t know how to structure my consultations or what to say during sales conversations?
No worries! This course provides a step-by-step framework for consultations, giving you the confidence to navigate every part of the conversation. From the moment your client sits down to the closing handshake, you’ll have a clear roadmap to follow. You’ll learn how to create an engaging and trust-building experience that naturally leads to a confident close, leaving both you and your clients feeling great about the process.
question 5:
How will this course help me address price objections or show clients that I’m worth what I charge?
In Booked to Banked™, we dive deep into the psychology of pricing and value. You’ll learn how to align your service’s perceived value with your pricing by effectively communicating what sets you apart. This course will equip you with the tools to confidently address price objections and help clients see why your services are worth every penny… without needing to lower your rates.
QUESTION 6:
Can this course help me close more deals and feel confident in my sales process?
Absolutely, that’s what Booked to Banked™ is designed to do! It’s built around giving you the tools and strategies to close more sales with confidence. For example, one student went from struggling with consultations to closing six bookings in one week by following the course framework. You’ll have everything you need to transform your sales process and grow your business.
After over a decade in this industry, I see two types of wedding pros:
person 1
PERSON 2
Those who think they just need more leads, believing, "If I get them in an appointment, I can close them."
And those who understand the power of a strong closing process - constantly refining their approach to turn every opportunity into a booking.
PERSON 1:
Those who think they just need more leads, believing, "If I get them in an appointment, I can close them."
PERSON 2:
And those who understand the power of a strong closing process - constantly refining their approach to turn every opportunity into a booking.
Which one are you?
Most fall into the first category, thinking more leads are the golden ticket.
But here’s the truth: leads are important, but they aren’t enough. Without a solid closing process, those hard-earned opportunities will slip through your fingers.
It doesn’t have to be that way.
Imagine knowing exactly how to navigate every consultation, effortlessly building trust and guiding couples to a confident "yes." No more awkward conversations. No more second-guessing. No more wondering why things aren’t clicking.
With Booked to Banked™, you’ll gain the tools, strategies, and confidence to turn your appointments into paying clients, and build the thriving business you’ve been working so hard for.
This is your moment. Let’s make it count.
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