After 3 years of trying everything under the sun to generate more leads in my wedding business, I threw out all the marketing tips I’ve heard in the past and did something revolutionary. I decided to go all in on the one thing that seemed to work - connecting with people face to face at bridal shows.
Because at the end of the day: We work so hard to reach our ideal customers - and the solution is actually so simple. Why not get physically in front of the couples we want to serve? #duh
Now with knowledge of who I was and why I was the best fit for their wedding - couples waited in line to schedule appointments with me. (I remember looking behind my shoulder as the crowd approached my booth to see if they were maybe rushing toward someone else.)
I finally found something that worked and started calling it the bridal show blueprint™.
When I implemented this exact 3 step blueprint, I brought in $25k per show.
I spent one day a month in “sales mode” and had the rest of the time to serve my clients and work on other things. I repeated and perfected it month, after month, after month and my business grew tremendously.
The Bridal Show Blueprint™ set me on a journey to grow my business to $300k without constantly being in lead generation mode. And now, I want to give that same freedom to you and your business...
Since discovering this method, I’ve gone to help 237 wedding pros fill their wedding calendars and grow their businesses with bridal shows.
Fighting for attention on social media
Constantly asking for referrals
Hoping to get on a "preferred vendor list"
consider this your bridal show success plan...
to connect with couples and encourage them to book an appointment on the spot (without sounding salesy).
that will be affordable and easy to recreate at every show you do. If you need a U-Haul for your display, it's not scalable.
to give you the best bang for your buck so that you don't waste time and money on ones that don't convert.
learn how to make a lasting impression at the show even if there are other vendors that do exactly what you do.
to guarantee a great turn out of warm leads who already know your business & are intrigued to learn more.
confidently and communicate your value so that couples know without a doubt why you’re worth every penny you charge.
Secure appointments with dozens of couples chomping at the bit to work with you by crafting an irresistible show special.
How to warm up your leads before the show.
The number one worry I hear after signing up for a show is this: “What if no one comes?” Repeat after me: we don’t depend on anyone else to generate our leads or sell our business. If the bridal show host does a killer job advertising, that’s a bonus - It cannot be your strategy. You need to generate your own buzz. You are your own publicist! In this module, you’ll learn how to create connections and build anticipation, even before anyone steps foot on the show floor. You’ll use the same strategies that help us land a 96% close rate in our wedding business.
You’ll come away with:
What to post before the show to warm up your leads so your booth is their first stop (I’ll even give you the caption prompts!)
How to get your content in front of as many engaged couples as possible (no more depending on the algorithm to show our stuff to the right people).
How to invite your followers to the show, so you can guarantee a warm audience in attendance.
How to create a show stopping booth design.
The key to show prep and booth set up is simplicity. You don’t want to waste a week prepping for every show because you need that time to do other things! I spend one day a month on sales filling my calendar at the show, and the rest of the time I’m working on my business. That is the key to scaling. If you need a U-Haul to transport your bridal show setup - it’s not scalable and you need to scratch it.
You’ll come away with:
How to use your space wisely. You can surprisingly fit a lot into a 10x10 space if you’re smart about it!
How to showcase your work to attract couples and encourage them to spend more time at your booth.
How to clearly communicate your pricing, process, and timelines at the show so there is zero confusion. If you confuse, you lose every single time.
What types of signage you need to include at your booth, some tips for the design, and my go-to resource for where to order.
How to leave the show with a full wedding calendar.
Most first time bridal show vendors make this huge mistake. They focus on making connections and collecting leads (names, emails, phone numbers). You will likely get a leads list from the show host - so don’t waste valuable time collecting leads that ultimately lead to a big fat nothing. In this module, you’ll learn how to GET THE APPOINTMENT on the calendar (that’s the number one goal). It’s so much harder to get the appointment after the couple walks away.
You’ll come away with:
What to say when couples approach the booth and how to transition into asking for the appointment (I’ll even include a script with exactly what to say).
How to choose an irresistible show special so it’s a no brainer to schedule an appointment with you.
We’ll also get into the nitty gritty details like what to wear and what to hand out.
Secure even more appointments after the show.
I know our main objective was to schedule appointments at the show. And that WILL absolutely happen if you use the strategies outlined in modules 1, 2, and 3. But that doesn’t mean we don’t need a solid follow up strategy. Sometimes, couples just aren’t ready to book appointments on the spot, and that’s okay! In this module, I’ve included scripts, templates, and methods I’ve used and perfected in my own business after years of doing shows.
You’ll come away with:
How to craft your follow up email to go out right after the show. We even give you the templates.
How to use social media to keep that buzz going.
How to use each column in your leads list to maximize every opportunity to book more appointments.
How to confirm and follow up with those who booked at the show (say goodbye to ghosting).
IT IS CRITICAL TO WARM up your leads before THE show.
Here’s my solemn vow. Your money-back guarantee
I promise that you CAN book appointments at your next bridal show. But the best part is...you don’t even have to believe me!
If you’re not 100% satisfied with the course within 14 days, I will offer you a full refund, for any reason.
Simply email Lindsay@LindsayJWilliams.com and I’ll happily give you your money back!
That means you can enroll today, and you don’t even have to decide if you’re in for good! Take the full 14 days to explore the materials and experience the vibe of The Bridal Show Blueprint and then make a decision using the information you have, rather than the information you don’t.
Social media captions that correlate directly with modules and lessons in the course. So when you’re ready to warm up the lead, invite your audience to the show, and follow up - I have prompts for you to use.
These captions are taken from the top performing posts in my business so they are already tested and proven to spark engagement!
The exact emails templates to:
- Tease your show special
- Invite your audience to the show
- Follow up with your leads list
- Confirm your appointments from the show (to eliminate ghosting).
This is going to help you ask the right questions before signing up and investing in a show so that you don’t waste time and money on shows that don’t convert.
Don’t just blindly sign up, ask questions! You have a right to get your questions answered, you’re the one shelling out the money and taking the risk.
I don’t know about you, but I love a good checklist. This gives you a list of everything to pack for the show and where to purchase.
You’ll never have to worry about feeling like you’re missing something - I’ve got it all covered.
“I did my first bridal show and I felt like I had an ace in my back pocket. I had all the tips right from the start and booked 24 appointments on the spot!”
I was told by an acquaintance that bridal shows don’t work. Well… I guess they didn’t book 37 appointments in one 4 hour show like I did yesterday. That’s working for me!
Thank you for your program! We did a two day expo this weekend and had 20 consultations from the first day and another 15 from today! My mind is blown!
When I got home, my husband asked how the show was. I told him how many consultations we have on the books. His jaw just dropped! He goes, "that’s a lot!"
Join the ranks of 237 wedding pros who have seen massive success with our blueprint.
In one show these wedding pros booked more weddings than I did my whole first year of business.
LindsayJWilliams.com - All Rights Reserved - Terms & Conditions