HURRY! Launch week bonuses end in:
DISCOVER THE SECRET TO
filling your wedding calendar in one SITTING.
The Wedding Show Blueprint™ is the revolutionary digital course to help you book appointments with new couples on the spot at your next wedding show.
I tried everything...
I posted on social media daily.
Beautiful sample packs for wedding planners have been strewn all over my dining room table.
I tried to network with other vendors.
I even thought about dropping $10k on an SEO expert because I was at the end of my rope.
I remember my first few years in business and I felt like I could never catch up. When I finally came up for air after a busy wedding season - my calendar practically had dust on it because no one was working on lead generation while I was head down in client work (anyone else a mighty team of one?)
After posting consistently on social media...
I’d wait around for an inquiry to pop into my inbox. Spoiler alert: it never came. I was sick of being at the mercy of the algorithm.
Those “preferred vendor lists” turned out to be a bunch of empty promises.
I learned the hard way that I cannot count on anyone else to sell my business - that’s our job.
I spent hundreds of dollars (and wasted a whole month) creating sample packs...
The goal was to send these to other vendors to try and get more referrals. I still remember them strewn all over my parent’s dining room table. That led to nothing.
We work so hard to reach our ideal customers, and the solution is actually so simple...
Why not get physically in front of the couples we want to serve?
From my journey, I realized that wedding shows are the most effective way to fill up your calendar.
Even if you're a little weary on the idea of shelling out that kind of investment for a wedding show, the numbers don't lie...
5x more leads
are generated with a single wedding show than posting on social media alone (according to The Knot Worldwide)
80% of couples
are actively planning their wedding at shows, as opposed to only 25% who find you on social media (according to WeddingWire)
3x higher conversion
rate from wedding shows than social media or word of mouth (according to The Wedding Report)
22 appointments
the average # of consultations booked per one 4 hour wedding show vs. 1-2 appointments booked per week through social media efforts (according to The Wedding Report)
Armed with my newfound epiphany...
I signed up for every single wedding show I could get my hands on.
I spent the time between shows writing content with the only goal being to create connections and communicate my value.
I realized that just posting wasn’t enough (damn algorithm). So, I made a plan to get our content visible using ads.
Now with knowledge of who I was and why I was the best fit for their wedding - couples waited in line to schedule appointments with me.
I finally found something that worked and started calling it the The Wedding Show Blueprint™.
Meet Your Coach!
Hey, I'm Lindsay!
When I implemented this exact 3 step blueprint, I brought in $25k per show.
I spent one day a month in “sales mode” and had the rest of the time to serve my clients and work on other things. I repeated and perfected it month, after month, after month and my business grew tremendously.
The Wedding Show Blueprint™ set me on a journey to grow my business to $300k without constantly being in lead generation mode. And now, I want to give that same freedom to you and your business...
Since discovering this method, I’ve gone to help 627 wedding pros fill their wedding calendars and grow their businesses with wedding shows.
Join the ranks of 627 wedding pros & fill your wedding calendar without
Fighting for attention on social media
Constantly asking for referrals
Hoping to get on a "preferred vendor list"
Say hello to your lead generation machine…
The revolutionary digital course for wedding pros ready to fill up their calendar with new couples on the spot at their next show.
WHO WSB IS FOR?
Photographers
Planners
Florists
Stationers
Venues
DJs
Cake Bakers
Travel Agents
This is for ANYONE who markets to couples getting married.
"I am amazed at how well this actually worked for me. Almost $20,000 booked from one show?! I sometimes don't make that in one year!"
- CANDACE, The Event Company
You are one wedding show away from a full wedding calendar.
consider this your wedding show success plan...
learn what to say
to connect with couples and encourage them to book an appointment on the spot (without sounding salesy).
Create a stunning Booth design
that will not only attract people’s attention but keep it long enough to have meaningful conversation.
choose the right show
to give you the best bang for your buck so that you don't waste time and money on ones that don't convert.
Stand out from your competition
learn how to make a lasting impression at the show even if there are other vendors that do exactly what you do.
generate buzz
to guarantee a great turn out of warm leads who already know your business & are intrigued to learn more.
confidently present your pricing
and communicate your value so that couples know without a doubt why you’re worth every penny you charge.
Secure appointments with dozens of couples chomping at the bit to work with you by crafting an irresistible show special.
WHAT'S INside
Module 1
Your Pre-Show Runway
You’ll learn how to create connections and build anticipation, even before anyone steps foot on the show floor. You’ll use the same strategies that land a 96% close rate in our wedding business because when the lead is warm, it's 10x easier to close.
BY THE END OF THIS MODULE, YOU'LL COME AWAY WITH:
A social media plan (templates included) for your pre-show runway so you can warm up your couples before the show.
How to maximize your content's reach to engaged couples with a visibility plan that doesn't rely on algorithms.
How to invite your current followers to the show, so you can guarantee a warm audience in attendance.
A editable calendar to stay on track as you put this all into action.
Module 2
Show Prep + Booth Design
Here, you'll learn how to create a stunning booth design that attracts and keeps people's attention. Key word here is KEEP (we want them to linger at your booth longer so we have the opportunity to talk to them and get the appointment).
BY THE END OF THIS MODULE, YOU'LL COME AWAY WITH:
How to use your space wisely to control traffic flow. You can surprisingly fit a lot into a 10x10 space if you’re smart about it!
How to clearly communicate your value, pricing, process, and timelines with your show binders (templates included).
How to showcase your work to attract couples and encourage them to spend more time at your booth.
What types of signage you need to include at your booth, design templates, and my go-to resource for where to order.
Module 3
AT THE SHOW
Most first time wedding show vendors make this huge mistake - they focus on making connections and collecting leads (names, emails, phone numbers). You will likely get a leads list from the show host - so don’t waste valuable time collecting leads that ultimately lead to a big fat nothing. In this module, you’ll learn how to get the appointment on the calendar.
BY THE END OF THIS MODULE, YOU'LL COME AWAY WITH:
The exact script to say to couples when they approach to the booth so that they schedule an appointment.
The logistics of schedule appointments at the show (what you’ll need to make that happen)
We’ll also get into the nitty gritty details like what to wear and what to hand out.
Module 4
follow up
I know our main objective was to schedule appointments at the show. And that WILL absolutely happen if you use the strategies outlined in modules 1, 2, and 3. But that doesn’t mean we don’t need a solid follow up strategy.
Sometimes, couples just aren’t ready to book appointments on the spot, and that’s okay! In this module, I’ve included scripts, templates, and methods I’ve used and perfected in my own business after years of doing shows.
BY THE END OF THIS MODULE, YOU'LL COME AWAY WITH:
Learn to craft effective follow-up emails post-show with provided templates, including date-based options.
How to use social media and retargeting ads to keep that buzz going.
How to use each column in your leads list to maximize every opportunity to book more appointments.
How to confirm and follow up with those who booked at the show (say goodbye to ghosting).
In other words, this is exactly what you need to generate more leads and book more weddings.
TO GET YOU TO THE FINISH LINE FASTER
BONUS 1
Social Media Caption Templates
These templates correlate directly with modules and lessons in the course. So when you’re ready to warm up the lead, invite your audience to the show, and follow up, I have prompts for you to use.
BONUS 2
Email Templates
The exact emails templates to tease your show special, invite your audience to the show, follow up with your leads list, and confirm your appointments from the show (to eliminate ghosting). This also includes our signature date-based email automation.
BONUS 3
Canva Design Template Pack
I've made it easy with plug-and-play templates for show binders, signage, promotional materials, and more, ensuring your brand shines effortlessly and stands out amongst your competition on the show floor.
BONUS 4
Pre-Show Meta Ads Training
Designed to teach you how to effectively use ads to warm up your leads before the show and retarget them afterward. This bonus training will ensure you're engaging potential clients at every stage, maximizing your impact and conversion rates.
BONUS 5
Turn Objections Into Appointments
In this bonus lesson we’re going to talk about what objections are and aren’t, the most common objections we hear at shows, and tangible action steps of how we spot, reply to, and reframe those objections so you can get more appointments on the calendar.
BONUS 6
Showstopper Booth Resource Guide
Create an unforgettable booth with your go-to source for where to buy everything you need. This comprehensive guide ensures you have all the essentials to captivate attendees and make a lasting impression at your next wedding show.
BONUS 7
Private Facebook Community
An exclusive group for WSB students, where you can connect, collaborate, and share insights with fellow wedding professionals. This exclusive group offers support, inspiration, and valuable networking opportunities to help you thrive in your journey.
BONUS 8
Choosing the Right Show Guide
This essential resource helps you identify the best shows for your business, providing key questions to ask before signing up to ensure you get the best bang for your buck and maximize your return on investment.
BONUS 9
Stop Ghosting After the Show
Put an end to post-show ghosting with this training. Learn effective strategies to ensure your appointments stick, reducing cancellations and reschedules, so you can maintain momentum and convert your leads into booked weddings.
NEW: The Wedding Show Blueprint Winter Wedding Show Warmup!
This is one of the very few times that I teach Wedding Show Blueprint™ LIVE. In addition to the entire course that you can watch at your own pace, you'll get 4 weeks of live group coaching to go through WSB together and get your questions answered.
November 19th - Your Pre-Show Runway
November 26th - Your Booth Design
December 5th - At the Show
December 10th - Show Follow Up
+ you'll get access to our student only facebook group!
IT IS CRITICAL TO WARM up your leads 1-2 months before THE show.
The sooner you take action, the deeper the connection you can form with your audience. A warm lead is so much easier to close than a cold one.
Many wedding pros only do a handful of wedding shows a year and the time and financial investment is significant. You need to make. every. show. count.
You spend so much time and money crafting the perfect booth - but if you forget to go in with a solid strategy to book appointments, all that will be for nothing. #sadface
Here’s my solemn vow. Your money-back guarantee
I promise that you CAN book appointments at your next wedding show. But the best part is...you don’t even have to believe me!
If you’re not 100% satisfied with the course within 14 days, I will offer you a full refund, for any reason.
Simply email Lindsay@LindsayJWilliams.com and I’ll happily give you your money back!
That means you can enroll today, and you don’t even have to decide if you’re in for good! Take the full 14 days to explore the materials and experience the vibe of The Wedding Show Blueprint and then make a decision using the information you have, rather than the information you don’t.
WHAT YOU'LL GET inside the WEDDING show blueprint:
CORE MODULES:
Your Pre-Show Runway (value $300)
Show Prep + Booth Design (value $300)
At The Show (value $300)
After The Show (value $300)
BONUSES:
BONUS: Social Media Captions (value $200)
BONUS: Email Templates (value $200)
BONUS: 3 Live Q&A Sessions (value $800)
BONUS: Private Facebook Community (value $100)
LIMITED TIME BONUSES:
FAST ACTION: Canva Design Templates (value $300)
FAST ACTION: Meta Ads Training (value $300)
FAST ACTION: Showstopper Booth Resource Guide (value $200)
FAST ACTION: Turn Objections Into Appointments (value $300)
FAST ACTION: Choosing the Right Show Guide (value $100)
FAST ACTION: Stop Ghosting After the Show (value $200)
total value = $3,900
regular price = $997
limited case study price:
$497
(Or 6 monthly payments of $83)
"Lindsay's guidance has been an absolute game-changer for my business. I've achieved a remarkable 100% close rate on bookings from every show I've participated in since implementing her techniques.
In just three months, I've booked a total of 47 weddings and events. I can confidently say that participating in wedding shows has tripled my business!"
- Pam, Cake Love Cakery
ALL FOR LESS
than the cost of printing hundreds of brochures for the show you totally don't need to have success that will end up in the garbage before couples leave.
(Skip the brochures, get this instead)
WHEN YOU ENROLL TODAY, YOU’LL GET INSTANT ACCESS TO MY WHOLE WEDDING SHOW STRATEGY, SCRIPTS & TEMPLATES.
The Wedding Show Blueprint™ is the revolutionary digital course to help you fill up your calendar on the spot at your next wedding show. And there is a payment plan!
A 6 month
payment plan of $83
A one time
payment of $497
“I did my first wedding show and I felt like I had an ace in my back pocket. I had all the tips right from the start and booked 24 appointments on the spot!”
- Madelyn, posey letterpress
I was told by an acquaintance that wedding shows don’t work. Well… I guess they didn’t book 37 appointments in one 4 hour show like I did yesterday. That’s working for me!
- Heidi, sincerely heidi designs
Thank you for your program! We did a two day expo this weekend and booked 46 consultations, my mind is blown! When I got home, my husband asked how the show was. I told him how many consultations we have on the books, his jaw just dropped!
- Alexa, monarch creative events
In just ONE show, these wedding pros booked more weddings than I did my whole first year of business.
kind words FROM OUR WSB COMMUNITY
WSB is the difference between your next show being a massive success or a total flop. The time and financial investment for wedding shows is significant - you need to make. every. show. count.
WHAT YOU'LL GET inside the WEDDING show blueprint:
CORE MODULES:
Your Pre-Show Runway (value $300)
Show Prep + Booth Design (value $300)
At The Show (value $300)
After The Show (value $300)
BONUSES:
BONUS: Social Media Captions (value $200)
BONUS: Email Templates (value $200)
BONUS: 3 Live Q&A Sessions (value $800)
BONUS: Private Facebook Community (value $100)
LIMITED TIME BONUSES:
FAST ACTION: Canva Design Templates (value $300)
FAST ACTION: Meta Ads Training (value $300)
FAST ACTION: Showstopper Booth Resource Guide (value $200)
FAST ACTION: Turn Objections Into Appointments (value $300)
FAST ACTION: Choosing the Right Show Guide (value $100)
FAST ACTION: Stop Ghosting After the Show (value $200)
total value = $3,900
regular price = $997
limited case study price:
$497
(Or 6 monthly payments of $83)
Q: I've tried wedding shows in the past and it was a big waste of time and money - I got zero business from it. How will doing a show after going through WSB be different?
One of the great things about The Wedding Show Blueprint™ is that there is nothing else out there like it. These are strategies that I've perfect over the years from being in the trenches at wedding shows myself. After almost a decade of doing this, I know every amateur mistake you can make (because I've made them too!) So, I'll be able to immediately tell you what went wrong the first time, and what to do differently to ensure success.
Q: If I go through WSB, how many appointments can I expect to book at my first show?
Did you know that the average wedding pro books 1-5 appointments per show? That's because most people wrongly assume that the goal should be creating a connection and gathering contact information (so they can follow up later).
Students of The Wedding Show Blueprint™ are typically able to book 20-30 appointments per show. This amounts to nearly quadrupling your success rate.
Q: I've already spent a lot of money on the booth fee, set up, and samples. What is the typical ROI students of WSB can expect?
Wedding shows are an investment - so the last thing you want to do is not see an ROI. Your return on investment will depend on what you charge per wedding, the number of appointments you book, and how many you close. On average, we spend $1000 per show and bring in $25,000 in bookings (that's 25x our investment!)
Q: Does the Wedding Show Blueprint help me with what to say at the booth? I struggle with literally asking for the appointment and find myself awkwardly fumbling through the conversation.
Actually asking for the appointment is the #1 struggle I see from my students. Which is why I've included my "show script" in WSB. This will walk you through what to say from the moment a couple approaches your booth so you can confidently talk about your prices and ask for an appointment.
Q: I'm worried the show will be poorly advertised and no one will show up. How does WSB help me control the attendance rate?
I had the same worry and it would keep me up at night - until I decided that I was going to take attendance into my own hands. We have a whole module in WSB that teaches you how to generate your own buzz before the show, and how to invite people to attend. Because even if the show host does a killer job advertising, leads that are warm to you are always stronger.
Q: The market in my area is so saturated. I worry that there will be other's that do exactly what I do at the show. Does WSB account for this?
WSB helps you not just stand out, but makes your competition totally irrelevant. We'll show you how to connect with your audience and communicate how you are unlike any other in your field.
Q: I'm only allowed a 10x10 booth space. Will WSB teach me how to use my space efficiently and grab people’s attention?
The typical size for a booth at a bridal show is 10x10. We have a whole module that helps with show set up and a huge part of it is how to display your work.
The key to an exceptional booth is not to grab attention, but to keep it. We'll walk through ways to display your work to encourage people to spend more time at your booth browsing and chatting.
Q: I haven't signed up for a show yet. Will this help me choose the right show?
We have included the "Choose the Right Show" guide to help with this exact concern. Wedding shows are an investment (both time and money), so you need to make sure you're choosing the right one and asking the right questions up front. I'll make sure you choose shows that will be a slam dunk and avoid the bad ones.
Now you can go and hit up google and youtube like they’re going out of style and fill up 17 binders on all the free generic advice there is out there about growing your wedding business, and if that’s what you wanna do… more power to you!
But if you want to glean the wisdom from someone who grew her business from $30k to $300k in 5 years using wedding shows - packaged into a blueprint that will attract couples chomping at the bit to work with you, then this is your moment!
Save hundreds of hours (not to mention thousands of dollars) and gain the confidence that all the time, effort, and money you’re spending on growing your business is going to be worth it.
WHAT YOU'LL GET inside the WEDDING show blueprint:
CORE MODULES:
Your Pre-Show Runway (value $300)
Show Prep + Booth Design (value $300)
At The Show (value $300)
After The Show (value $300)
BONUSES:
BONUS: Social Media Captions (value $200)
BONUS: Email Templates (value $200)
BONUS: 3 Live Q&A Sessions (value $800)
BONUS: Private Facebook Community (value $100)
LIMITED TIME BONUSES:
FAST ACTION: Canva Design Templates (value $300)
FAST ACTION: Meta Ads Training (value $300)
FAST ACTION: Showstopper Booth Resource Guide (value $200)
FAST ACTION: Turn Objections Into Appointments (value $300)
FAST ACTION: Choosing the Right Show Guide (value $100)
FAST ACTION: Stop Ghosting After the Show (value $200)
total value = $3,900
regular price = $997
limited case study price:
$497
(Or 6 monthly payments of $83)
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