DISCOVER THE SECRET TO
filling your wedding calendar in one SITTING.
Bridal Show Blueprint™ is the revolutionary digital course to help you book appointments with new couples on the spot at your next wedding show.
I tried everything.
I posted on social media daily.
Beautiful sample packs for wedding planners have been strewn all over my dining room table.
I tried to network with other vendors.
I even thought about dropping $10k on a coach because I was at the end of my rope.
I spent 90% of my time serving my clients, and the other 10% I was worried about where my next lead was going to come from.
I remember my first few years in business and I felt like I could never catch up. When I finally came up for air after a busy wedding season - my calendar practically had dust on it because no one was working on lead generation while I was head down in client work (anyone else a mighty team of one?).
After posting consistently on social media...
I’d wait around for an inquiry to pop into my inbox. Spoiler alert: it never came. I was sick of being at the mercy of the algorithm.
Those “preferred vendor lists” turned out to be a bunch of empty promises.
I learned the hard way that I cannot count on anyone else to sell my business - that’s our job.
I spent hundreds of dollars (and wasted a whole month) creating sample packs...
The goal was to send these to other vendors to try and get more referrals. I still remember them strewn all over my parent’s dining room table. That led to nothing.
After 3 years of trying everything under the sun to generate more leads in my wedding business, I threw out all the marketing tips I’ve heard in the past and did something revolutionary. I decided to go all in on the one thing that seemed to work - connecting with people face to face at bridal shows.
Because at the end of the day: We work so hard to reach our ideal customers - and the solution is actually so simple. Why not get physically in front of the couples we want to serve? #duh
From my journey, I realized that wedding shows are the most effective way to fill up your calendar .
Armed with my newfound epiphany...
I signed up for every single wedding show I could get my hands on.
I spent the time between shows writing content with the only goal being to create connections and communicate my value.
I realized that just posting wasn’t enough (damn algorithm). So, I made a plan to get our content visible using ads.
Now with knowledge of who I was and why I was the best fit for their wedding - couples waited in line to schedule appointments with me. (I remember looking behind my shoulder as the crowd approached my booth to see if they were maybe rushing toward someone else.)
I finally found something that worked and started calling it the bridal show blueprint™.
Meet your coach!
When I implemented this exact 3 step blueprint, I brought in $25k per show.
I spent one day a month in “sales mode” and had the rest of the time to serve my clients and work on other things. I repeated and perfected it month, after month, after month and my business grew tremendously.
The Bridal Show Blueprint™ set me on a journey to grow my business to $300k without constantly being in lead generation mode. And now, I want to give that same freedom to you and your business...
Since discovering this method, I’ve gone to help 523 wedding pros fill their wedding calendars and grow their businesses with bridal shows.
Join the ranks of 523 wedding pros & fill your wedding calendar without
Fighting for attention on social media
Constantly asking for referrals
Hoping to get on a "preferred vendor list"
Say hello to your lead generation machine…
The revolutionary digital course for wedding pros ready to fill up their calendar with new couples on the spot at their next show.
Perfect for:
- Photographers
- Stationers
- Planners
- Florists
- Venues
- DJs
+ more!
You are one bridal show away from a full wedding calendar.
consider this your bridal show success plan...
learn what to say
to connect with couples and encourage them to book an appointment on the spot (without sounding salesy).
Create a stunning Booth design
that will be affordable and easy to recreate at every show you do. If you need a U-Haul for your display, it's not scalable.
choose the right show
to give you the best bang for your buck so that you don't waste time and money on ones that don't convert.
Stand out from your competition
learn how to make a lasting impression at the show even if there are other vendors that do exactly what you do.
generate buzz
to guarantee a great turn out of warm leads who already know your business & are intrigued to learn more.
confidently present your pricing
and communicate your value so that couples know without a doubt why you’re worth every penny you charge.
Secure appointments with dozens of couples chomping at the bit to work with you by crafting an irresistible show special.
WHAT'S INCLUDED
Module 1: Generating Buzz
How to warm up your leads before the show.
The number one worry I hear after signing up for a show is this: “What if no one comes?” Repeat after me: we don’t depend on anyone else to generate our leads or sell our business. If the bridal show host does a killer job advertising, that’s a bonus - It cannot be your strategy. You need to generate your own buzz. You are your own publicist! In this module, you’ll learn how to create connections and build anticipation, even before anyone steps foot on the show floor. You’ll use the same strategies that help us land a 96% close rate in our wedding business.
You’ll come away with:
What to post before the show to warm up your leads so your booth is their first stop (I’ll even give you the caption prompts!)
How to get your content in front of as many engaged couples as possible (no more depending on the algorithm to show our stuff to the right people).
How to invite your followers to the show, so you can guarantee a warm audience in attendance.
Module 2: Show Prep and Set Up
How to create a show stopping booth design.
The key to show prep and booth set up is simplicity. You don’t want to waste a week prepping for every show because you need that time to do other things! I spend one day a month on sales filling my calendar at the show, and the rest of the time I’m working on my business. That is the key to scaling. If you need a U-Haul to transport your bridal show setup - it’s not scalable and you need to scratch it.
You’ll come away with:
How to use your space wisely. You can surprisingly fit a lot into a 10x10 space if you’re smart about it!
How to showcase your work to attract couples and encourage them to spend more time at your booth.
How to clearly communicate your pricing, process, and timelines at the show so there is zero confusion. If you confuse, you lose every single time.
What types of signage you need to include at your booth, some tips for the design, and my go-to resource for where to order.
Module 3: At the Show
How to leave the show with a full wedding calendar.
Most first time bridal show vendors make this huge mistake. They focus on making connections and collecting leads (names, emails, phone numbers). You will likely get a leads list from the show host - so don’t waste valuable time collecting leads that ultimately lead to a big fat nothing. In this module, you’ll learn how to GET THE APPOINTMENT on the calendar (that’s the number one goal). It’s so much harder to get the appointment after the couple walks away.
You’ll come away with:
What to say when couples approach the booth and how to transition into asking for the appointment (I’ll even include a script with exactly what to say).
How to choose an irresistible show special so it’s a no brainer to schedule an appointment with you.
We’ll also get into the nitty gritty details like what to wear and what to hand out.
Module 4: Follow Up
Secure even more appointments after the show.
I know our main objective was to schedule appointments at the show. And that WILL absolutely happen if you use the strategies outlined in modules 1, 2, and 3. But that doesn’t mean we don’t need a solid follow up strategy. Sometimes, couples just aren’t ready to book appointments on the spot, and that’s okay! In this module, I’ve included scripts, templates, and methods I’ve used and perfected in my own business after years of doing shows.
You’ll come away with:
How to craft your follow up email to go out right after the show. We even give you the templates.
How to use social media to keep that buzz going.
How to use each column in your leads list to maximize every opportunity to book more appointments.
How to confirm and follow up with those who booked at the show (say goodbye to ghosting).
exactly what you need to generate more leads and book more weddings.
IT IS CRITICAL TO WARM up your leads before THE show.
The sooner you take action, the deeper the connection you can form with your audience. A warm lead is so much easier to close than a cold one.
Many wedding pros only do a handful of wedding shows a year and the time and financial investment is significant. You need to make. every. show. count.
You spend so much time and money crafting the perfect booth - but if you forget to go in with a solid strategy to book appointments, all that will be for nothing. #sadface
Here’s my solemn vow. Your money-back guarantee
I promise that you CAN book appointments at your next bridal show. But the best part is...you don’t even have to believe me!
If you’re not 100% satisfied with the course within 14 days, I will offer you a full refund, for any reason.
Simply email Lindsay@LindsayJWilliams.com and I’ll happily give you your money back!
That means you can enroll today, and you don’t even have to decide if you’re in for good! Take the full 14 days to explore the materials and experience the vibe of The Bridal Show Blueprint and then make a decision using the information you have, rather than the information you don’t.
TO GET YOU TO THE FINISH LINE FASTER
01. Social Media Captions
Social media captions that correlate directly with modules and lessons in the course. So when you’re ready to warm up the lead, invite your audience to the show, and follow up - I have prompts for you to use.
These captions are taken from the top performing posts in my business so they are already tested and proven to spark engagement!
02. Email Templates
The exact emails templates to:
- Tease your show special
- Invite your audience to the show
- Follow up with your leads list
- Confirm your appointments from the show (to eliminate ghosting).
03. Choosing the Right Show
This is going to help you ask the right questions before signing up and investing in a show so that you don’t waste time and money on shows that don’t convert.
Don’t just blindly sign up, ask questions! You have a right to get your questions answered, you’re the one shelling out the money and taking the risk.
04. What to bring checklist
I don’t know about you, but I love a good checklist. This gives you a list of everything to pack for the show and where to purchase.
You’ll never have to worry about feeling like you’re missing something - I’ve got it all covered.
inside the bridal show blueprint:
4 Module Course (value $1997)
Social Media Captions (value $397)
Email Templates (value $297)
Choosing the Right Show Guide (value $97)
What to Bring Checklist (value $67)
total value = $2855
today's price:
$497
(Or 6 monthly payments of $83)
“I did my first bridal show and I felt like I had an ace in my back pocket. I had all the tips right from the start and booked 24 appointments on the spot!”
- Madelyn, posey letterpress
I was told by an acquaintance that bridal shows don’t work. Well… I guess they didn’t book 37 appointments in one 4 hour show like I did yesterday. That’s working for me!
- Heidi, sincerely heidi designs
Thank you for your program! We did a two day expo this weekend and had 20 consultations from the first day and another 15 from today! My mind is blown!
When I got home, my husband asked how the show was. I told him how many consultations we have on the books. His jaw just dropped! He goes, "that’s a lot!"
- Alexa & Sarah, monarch creative events
Join the ranks of 523 wedding pros who have seen massive success with our blueprint.
In one show these wedding pros booked more weddings than I did my whole first year of business.
FROM OUR BSB COMMUNITY
BSB is the difference between your next show being a massive success or a total flop. The time and financial investment for bridal shows is significant - you need to make. every. show. count.
inside the bridal show blueprint:
4 Module Course (value $1997)
Social Media Captions (value $397)
Email Templates (value $297)
Choosing the Right Show Guide (value $97)
What to Bring Checklist (value $67)
total value = $2855
today's price:
$497
(OR 6 MONTHLY PAYMENTS OF $83)
Q: I've tried bridal shows in the past and it was a big waste of time and money - I got zero business from it. How will doing a show after going through BSB be different?
One of the great things about The Bridal Show Blueprint is that there is nothing else out there like it. These are strategies that I've perfect over the years from being in the trenches at bridal shows myself. After almost a decade of doing this, I know every amateur mistake you can make (because I've made them too!) So, I'll be able to immediately tell you what went wrong the first time, and what to do differently to ensure success.
Q: If I go through BSB, how many appointments can I expect to book at my first show?
Did you know that the average wedding pro books 1-5 appointments per show? That's because most people wrongly assume that the goal should be creating a connection and gathering contact information (so they can follow up later).
Students of the Bridal Show Blueprint are typically able to book 20-30 appointments per show. This amounts to nearly quadrupling your success rate.
Q: I've already spent a lot of money on the booth fee, set up, and samples. What is the typical ROI students of BSB can expect?
Bridal shows are an investment - so the last thing you want to do is not see an ROI. Your return on investment will depend on what you charge per wedding, the number of appointments you book, and how many you close. On average, we spend $1000 per show and bring in $25,000 in bookings (that's 25x our investment!)
Q: Does the Bridal Show Blueprint help me with what to say at the booth? I struggle with literally asking for the appointment and find myself awkwardly fumbling through the conversation.
Actually asking for the appointment is the #1 struggle I see from my students. Which is why I've included my "show script" in BSB. This will walk you through what to say from the moment a couple approaches your booth so you can confidently talk about your prices and ask for an appointment.
Q: I'm worried the show will be poorly advertised and no one will show up. How does BSB help me control the attendance rate?
I had the same worry and it would keep me up at night - until I decided that I was going to take attendance into my own hands. We have a whole module in BSB that teaches you how to generate your own buzz before the show, and how to invite people to attend. Because even if the show host does a killer job advertising, leads that are warm to you are always stronger.
Q: The market in my area is so saturated. I worry that there will be other's that do exactly what I do at the show. Does BSB account for this?
BSB helps you not just stand out, but makes your competition totally irrelevant. We'll show you how to connect with your audience and communicate how you are unlike any other in your field.
Q: I'm only allowed a 10x10 booth space. Will BSB teach me how to use my space efficiently and grab people’s attention?
The typical size for a booth at a bridal show is 10x10. We have a whole module that helps with show set up and a huge part of it is how to display your work.
The key to an exceptional booth is not to grab attention, but to keep it. We'll walk through ways to display your work to encourage people to spend more time at your booth browsing and chatting.
Q: I haven't signed up for a show yet. Will this help me choose the right show?
We have included the "Choose the Right Show" guide to help with this exact concern. Bridal shows are an investment (both time and money), so you need to make sure you're choosing the right one and asking the right questions up front. I'll make sure you choose shows that will be a slam dunk and avoid the bad ones.
Now you can go and hit up google and youtube like they’re going out of style and fill up 17 binders on all the free generic advice there is out there about growing your wedding business, and if that’s what you wanna do… more power to you!
But if you want to glean the wisdom from someone who grew her business from $30k to $300k in 5 years using bridal shows - packaged into a blueprint that will attract couples chomping at the bit to work with you, then this is your moment!
Save hundreds of hours (not to mention thousands of dollars) and gain the confidence that all the time, effort, and money you’re spending on growing your business is going to be worth it.
inside the bridal show blueprint:
4 Module Course (value $1997)
Social Media Captions (value $397)
Email Templates (value $297)
Choosing the Right Show Guide (value $97)
What to Bring Checklist (value $67)
total value = $2855
today's price:
$497
(or 6 monthly payments of $83)
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