Our lowest price ever! Special sale ends in:
Clearly communicate your value and make your competition totally irrelevant with
The Secret Sauce Workshop!
bUSINESS FEELING A LITTLE BLAND LATELY? SPICE IT UP WITH ...
THE SECRET SAUCE WORKSHOP ™
The workshop for wedding pros to help you stand out in our crowded industry so that you can make your competition totally irrelevant. ... no more potential clients that decide to use a family friend, opt to go the DIY route, or choose a lower priced competitor.
Consider this the recipe to unlocking your unique selling point and take your wedding business from comparable to irresistible .
Perfect for all entrepreneurs in the wedding industry - planners, photographers, stationers, florists, DJs, musicians, caterers, venues, travel agents, {insert literally any wedding niche here}.
$137 $95.10
that's 30% off!
HERE'S WHAT WE'LL COVER IN THE WORKSHOP
SECTION 1: Finding Your Secret Sauce
In this section, we are going to uncover who and what our customers' alternatives are and how we make them totally irrelevant. We’ll also talk about the blue ocean strategy, why you need it for your business, and how to create a strategy canvas to differentiate yourself in the marketplace.
SECTION 2: How To Communicate Your Secret Sauce
After you complete section 1, you will know how you are different and better than your customer’s alternatives but now, you need to know how to clearly communicate that back to your clients. I’m going to give you 6 different angles (with real life examples) of how to use all of this in your marketing.
BONUS FILES: Social Media Captions
And even one hour isn’t going to be quite enough, so I’ve added an extra bonus. I’m also going to include our social media swipe file. These are the top performing “value-based” posts from my own $300,000 business. The swipe file is all yours as a special bonus of the workshop.
WHAT'S INCLUDED
Once you purchase The Secret Sauce Workshop™, you'll be directed to create an account with our membership portal. Here, you'll see the 60 min workshop explaining how to find your secret sauce, and how to communicate it in your marketing. In addition to the workshop, I've included a swipe file with social media captions that correlate with what we cover in the workshop.
A breakdown of what's included:
One Hour Secret Sauce Workshop (value of $300)
Secret Sauce Strategy Workbook (value of $25)
Recorded Q&A (value of $150)
Bonus: Social Media Swipe File (value of $150)
REFUNDS
If you are not fully satisfied with The Secret Sauce Workshop™ - If you implement everything you learned, reach out to us at Lindsay@LindsayJWilliams.com within 7 days of your purchase and get a full refund.
Price goes up to $137 on 12/03/24!
For the first time in over ten years the average cost of a wedding is expected to drop (and not because costs are going down.) Nearly half of all vendors have noticed a drop in spending due to the recession.
Now, before we go and panic, this is a unique opportunity for us vendors who are committed to excellence. Couples are becoming more and more selective with who they choose to work with and what they decide to spend their budget on.
Vendors that stand out as unique, different, one of a kind have a HUGE advantage in the current landscape. If couples immediately understand why you are different/better, you’ll shine.
If you fail to stand out, you’ll be lost in the sea of sameness and couples will use your price to compare you to the competition. And in this economy, that’s a losing game and a race to the bottom.
UNLOCK YOUR UNIQUE SELLING POINT - AND TAKE YOUR BUSINESS FROM comparable to irresistible.
this deal is
+ for a limited time!
THE SECRET SAUCE WORKSHOP retails for $137, but this weekend... Get 30% off!
You'll walk away with a proven plan to:
Strengthen your connection with couples before getting to the appointment, so they’re eager and excited to meet with you (no more cancellations and no-shows).
Stop the price shopping game and shift the focus to your unique value, so couples use this to compare you to the competitor and not a few extra dollars.
Differentiate yourself in the crowded wedding industry, to not only stand out from the competition but make them totally irrelevant with a strategy canvas.
Hone in on your messaging to uncover what’s finally going to “click” with your audience so that you can encourage them to take action and close the sale 10x faster.
frequently asked questions:
1
I know the value I bring to the table, and I talk about it pretty consistently. But it’s not converting - what am I doing wrong?
Talking about what your secret sauce is not the same as showing it, it’s much different in fact. It’s important to be able to prove your point with stories, data, social proof, comparison, and more.
2
What will I learn that I can’t find on free sites + podcasts?
You could absolutely use free content and confuse the heck out of yourself by trying to piecemeal 10 different peoples’ advice. It’ll result in a dozen tabs open on your computer, and a Frankenstein marketing plan that probably won’t work or never get implemented. Or you can get expert advice that cuts through the noise and gives you a solid plan.
3
I'm not signed up for a bridal show yet - Should i sign up?
It's never a bad time to learn a new strategy for your business! Even if you're not signed up yet, you can implement what you learn in the future.
4
I am convinced that it’s my pricing that is scaring people away. Will this help?
Here’s the tough love truth. It is not your price that is scaring people off - it’s that the couple does not see the value in working with you. I know that stings, but we’re going to fix it in this workshop! If they want to work with you for their wedding (and they don’t have to mortgage their house to do so) they will find a way. When we’re done with honing in on your messaging, they’ll be up all night thinking of how to make it possible to work with you.
Please Note: Effectively communicating your value may cause boat loads of inquiries and a massive amount of new work!
The Workshop Was Brilliant!
The workshop was brilliant, Lindsay, you are a genius and make everything so easy to understand and implement. Already made 5x reels and working on static posts now!
Jenn W - Aberdeen, scotland
FOR SUPPORT ISSUES OR QUESTIONS, PLEASE EMAIL US AT LINDSAY@LINDSAYJWILLIAMS.COM